Economic Vitality
Chair · Mary Beth Hasty
Uses data-driven strategies to strengthen existing small businesses, oversees the small business grants process, and works with the Executive Director on programs that stabilize Georgetown's small businesses.
- Determining criteria and selecting grant recipients
- Analyzing market conditions and baseline data in partnership with the Georgetown BID
- Annually surveying business operators to determine needs and priorities
- Establishing programming to educate small businesses on best practices
Events
Chair · Rachel Shank
Plans and executes Georgetown Main Street events, from Art All Night to the Fall Market.
- Hosting events that attract both locals and tourists to benefit the small business community
- Integrating fundraising opportunities into all events
- Recruiting and supporting event volunteers
Community Outreach
Chair · Ann Goldstein
Plans and executes Georgetown Main Street's engagement with the wider Georgetown community.
- Hosting community events aligned with the interests of neighbors and businesses
- Increasing GMS visibility through partnerships with community organizations and institutions
- Identifying volunteers
Marketing & Public Relations
Chair · Melanie Hayes
Engages the neighborhood and promotes Georgetown's small businesses and the organization.
- Protecting the brand identity of GMS through consistent graphics and communications
- Producing content to increase engagement and impressions
- Reviewing communication strategies across social channels, email and print
Governance
Chair · Gwendolyn Coleman
Oversees the organization's governance and board practices.